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Affective and/or Cognitive?

  • Writer: Richard Tunbridge
    Richard Tunbridge
  • Oct 5, 2024
  • 1 min read



Affective and Cognitive Trust are multidimensional constructs that indirectly influence relationships via mediating variables of commitment & liking. Affective trust is important in the early phases of a relationship, with cognitive trust more important in the mature phase of the relationship.


Dowell, Morrison & Heffernan (2015). The Changing Importance of Affective Trust & Cognitive Trust Across the Relationship Lifecycle, Industrial Marketing Management.

 
 
 

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