Affective and/or Cognitive?
- Richard Tunbridge
- Oct 5, 2024
- 1 min read

Affective and Cognitive Trust are multidimensional constructs that indirectly influence relationships via mediating variables of commitment & liking. Affective trust is important in the early phases of a relationship, with cognitive trust more important in the mature phase of the relationship.
Dowell, Morrison & Heffernan (2015). The Changing Importance of Affective Trust & Cognitive Trust Across the Relationship Lifecycle, Industrial Marketing Management.
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